how do we keep up in a competitive seller's market

5 Tips to Stay Competitive in a Seller’s Market

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Home » Insights » 5 Tips to Stay Competitive in a Seller’s Market

The current market is a seller’s market: plenty of demand, but not enough houses for sale. Should you wait for a buyer’s market to come around? Absolutely not!

The housing market is not going to slow down any time soon. Prices will continue to rise, which means wholesalers are needed now more than ever! Your buyers are having trouble finding properties, and this is an opportunity for growth if you can find the houses for them.

GoForClose has solutions that propel you forward to stay competitive in any market.

1. Find the Best Properties for Sale

There are several platforms available online that help you find properties for sale faster and stress-free. Every potential buyer is searching the MLS or realtor.com. Instead, search listings on these sites:

  • Homes.com
  • ForSaleByOwner.com
  • Roofstock (for rental properties)
  • RealtyTrac (for foreclosed and bank-owned houses)
  • Vrmco.com (for foreclosed and VA-owned properties)

Other investors may be looking at these sites too, and browsing online listings is time-consuming. You can always try to get ahead, though, by outsourcing.

GoForClose’s exclusive homeowner list includes sellers who haven’t hit the Vacant/Tax Delinquent/Bankruptcy list yet. From over 150 million properties, we pull those leads that meet your requirements and reach out to them using a tailored marketing strategy.

2. Start Driving

driving-for-dollars

Driving-for-dollars: drive through neighborhoods in your areas of interest to find houses vacant, neglected, or For Sale By Owner (FSBO). More owners are choosing FSBO now to avoid paying agent commission rates.

The trick is reaching out to these homeowners. The old-school “Knock on the Door” method is frowned upon in recent days. Just give us the address and, using our multi-tiered skip tracing programs, we can trace their information and begin marketing to those owners for you.

3. Build Rapport via Cold Call and SMS

Cold calling is a practice still in use and that works in the right market. The key is to be brief while prequalifying the lead and building rapport so the seller is receptive to your offer.

SMS has become a more popular choice in the last few years. A 2017 report by the National Association of Realtors (NAR) found 62% of sellers prefer realtors to communicate property info with them through text messages. It is easy to use and flexible.

Our phone call and SMS campaigns are backed by a team of Internal Sales Associates (ISA) with real estate training and experience in speaking with homeowners. Our ISAs prequalify and schedule appointments with leads. During off-hours, marketing automation ensures that they get feedback or are sent to you if they reply, “I want an offer.”

4. Be More Flexible

Due to higher demand than supply, you may have to be more flexible with your property requirements and expand your market. Spend time assessing how to do both by increasing your buyers’ list (in new markets) and finding buyers who know how to take advantage of a seller’s market.

5. Increase Your Marketing

As a professional, you want to grow your business. Marketing plays a large role in reaching potential sellers. It is a race, and whoever gets to them first often wins the race.

Using a combination of data analysis and digital marketing, GoForClose does the following:

  • Builds a homeowner list with a high propensity to default.
  • Actively markets to thousands of leads across multiple platforms and offline mediums.
  • Prequalifies and sends you motivated seller leads.
Increase your digital marketing

We create a tailored marketing strategy that meets your needs and requirements but also matches your market. With our team of experts in Real Estate Investing doing all the heavy lifting behind the scenes, you feel empowered to focus on sales and closing deals.

If you have questions or are curious to know more, request a free consultation below.

April Henley
Content Developer | Website

April Henley is a Professional Writer and our Content Developer. She has 5 years of Real Estate Industry knowledge, and 8 years of experience writing copy for various marketing initiatives. She came to us from a Fortune 500 Real Estate Company (Lennar), where she co-created content for a partnership with Amazon and wrote a variety of multichannel, multipurpose pieces for home buyers and owners.

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